60 seconds binary options indicator Life is thought to have originated from Africa, and so did coffee. It’s believed that in the tenth century, the nomadic mountain people of Ethiopia recongised coffees stimulating effects after eating the berries directly from the tree.
köpa Viagra turkiet Some historians believe that Sudanese tribes soon picked up the customary chewing of coffee beans from the Galla tribe of Ethiopia. With the introduction of Muslim slave trade routes, Sudanese slaves used the coffees energy giving properties to help them survive the arduous journey from Kaffa to Harrar and Arabia.
estrategia fibonacci opciones binarias Over the next century, coffee was consumed via various methods - from coffee porridge, to coffee wine. Eventually, the coffee became a hot beverage and by the 13th century, coffee was being used as a powerful prayer aid in the Middle East.
forum trading finanziario With the help of Venetian merchants, coffee made its arrival into Europe, and in 1645, the first coffeehouse opened in Italy. By the 1650s, coffeehouses started to appear in London.
How much money can you make non profit organizations Nowadays, you’d be hard-pressed to find somewhere that doesn’t sell coffee. But how can businesses differentiate their coffee and can an ethical approach increase profits?
q option noreply iqoption com “The ‘café culture’ that exists today has become an integral part of our society,” says Tom Noonan from DaVinci Gourmet. “Coffee is the biggest beverage category out of home, driven by consumers’ increasingly explorative tastes and raised expectations. Across the UK, many consumers want to enjoy coffee without its natural bitterness, especially younger people, and as a result look for a sweeter taste. Introducing the option of flavour combinations to a speciality beverage offer is essential for those operators looking to keep up with the trends.”
binära optioner skola Martin Armitt from Aimia Foods adds: “According to the Allegra World Coffee Portal’s ‘Project Café 2016 UK’ report, the coffee shop market is estimated to have a total turnover of £7.9 billion – and has resulted in consumers having more improved palates and knowledge, making them coffee connoisseurs. This huge out of home consumer spend, not only on coffee, but on a whole host of other hot beverages, has led to a rise in a variety of different establishments tapping into this market.
oque é testosterona “Coffee is without question the most popular hot beverage on the market, but coffee now comes in many different guises. From traditional Americanos and espressos to lattes, cappuccinos and flat whites, as well as the addition of a multitude of different flavoured syrups which can be added to enhance the flavour further still, coffee is now a nationwide obsession.”
Justin Stockwell from Caffeine Ltd agrees that coffee is taking over the UK and adds: “While traditionally the UK has been a nation of tea drinkers, recent years have seen coffee emerge as a real contender to the title of our national drink, with over 70 million cups drunk every day. One of the main reasons for its popularity is, of course, the energy boost the caffeine provides. But aside from that, the complex and satisfying taste of a quality cup cannot be underestimated as a reason. While a cup of tea is usually just a cup of tea, coffee is versatile, and can be used to make a variety of drinks to suit a wider range of tastes.”
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But can coffee really replace tea?
Simon Remmer from Rombouts certainly thinks so. He added: “The rise in café culture has ingrained coffee into our lives and has seen a take over from tea as the UK’s preferred choice of hot beverage. Consumers have become real coffee lovers, and even coffee geeks, demanding to know more about the coffee they are drinking and opting for quality and details on origin and sustainability.”
optionen handel demokonto Where Does the Coffee Come From?
The world’s coffee is grown within 1,000 miles of the Equator and in over 50 countries. After oil, coffee is the second most traded commodity in the world and amounts to half a trillion cups drank per year.
According to the International Coffee Organisation, Brazil exports 2,859,502 US tons of coffee per year. The country has remained the biggest global producer of coffee beans for over 150 years.
Vietnam, Columbia, Indonesia and Ethiopia are also within the top 5 coffee producing countries.
Insight: Coffee Farming in Ethiopia
The Federal Democratic Republic of Ethiopia, located in the Horn of Africa, is the world’s fifth largest producer of coffee.
• Coffee is Ethiopia’s number one export
• Almost half of the coffee is exported to Europe
• 95% of Ethiopian coffee is produced by over 2 million smallholder farmers
• About half of the coffee produced is for domestic consumption
• About 25% of the population is directly or indirectly involved in the coffee industry
• Almost 2% of the world’s coffee comes from Ethiopia
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Why should UK businesses worry about sustainability?
Farm Africa is a leading international development charity that reduces poverty by working with farmers across eastern Africa to grow more, sell more and sell for more. We asked a spokesperson for Farm Africa just how important coffee is to the economy. They told us:
“Coffee is a major contributor to many African countries’ economies, most notably Ethiopia, the world’s fifth largest producer of coffee (after Brazil, Vietnam, Colombia and Indonesia). As an industry, coffee can be hugely lucrative; it provides employment for nearly 15 million people in Ethiopia and makes up some 28% of the country’s yearly exports. Yet all too often farmers are excluded from the value chain, with profits being shared by distributors and middlemen, while farmers sell their coffee beans for a much lower price than they could be fetching.
“The most common problem that we encounter in the coffee industry, and the one that Farm Africa’s work seeks to address is coffee farmers being trapped in poverty due to being unable to earn a decent living from the coffee beans they harvest. Farm Africa supports smallholders, and forest users, to form well-functioning coffee cooperatives, that produce and market high-quality coffee. We help them to gain accreditation from certification schemes such as Fair Trade, Rainforest Alliance and others, which help them to access lucrative markets and fair prices for the coffee beans they work so hard to harvest.
“Forest coffee farming, that Farm Africa supports, benefits the environment by giving local communities a financial incentive to preserve trees. Farm Africa’s REDD+ project in Ethiopia’s Bale Eco-region seeks to reduce carbon emissions by promoting forest-friendly businesses such as producing forest coffee, honey and mushrooms. The project was launched in 2012, and by 2015 has already prevented enough deforestation to achieve a carbon emission reduction equivalent of 5.532 million tCO2e. This emission reduction has recently been verified and is now for sale on the global carbon credits market. At the current average price these carbon credits would fetch $18 million, but we expect them to attain a higher price due to the additional benefits they have brought in preserving unique species of coffee.
The local community will receive 60% of these funds, while the Government of Ethiopia will receive 40%. This represents 6.5% of the annual total of carbon credits traded, so is a huge achievement and will be a hugely significant additional incentive for the local community to continue to engage in forest-friendly businesses including coffee instead of clearing trees.”
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We asked Katie Goodejohn, Director of Ethical Sourcing at Starbucks Coffee Company, what Starbucks is doing to ensure an ethical approach: “Globally we work with over 300,000 farmers across nearly 30 countries to ensure we source the best coffee. At Starbucks we are committed to sourcing only the highest quality 100% Arabica coffee beans and 99% of our coffee is ethically sourced and accredited by Conservation International under our Coffee and Farmer Equity (C.A.F.E.) Practices programme. C.A.F.E. Practices was launched in 2004 to ensure we create a positive impact for the coffee farming communities we work with. We are really proud to be the largest coffee retailer to reach this 99% ethically sourced coffee milestone. In the UK, we also have partnered with Fairtrade for over 6 years and all of Starbucks Espresso Roast coffee is accredited by Fairtrade.”
Victoria Moorhouse, Corporate Responsibility Programme Manager at Costa added: “In 2008, we obtained 100% Rainforest Alliance certification for all the coffee Costa’s supplies worldwide. We needed a robust standard which we could use but also source the volumes of coffee we need. The Rainforest Alliance approach really focuses on conserving biodiversity, natural resources, improving the wellbeing of farmers and their families, and also increasing farm productivity, so it marries up to the social, environmental and economic responsibility that Costa strives for.”
But should businesses care about having an ethical approach? Victoria certainly thinks so. She told us: “You can be ethical and profitable at the same time and if you get that right, it’s really a winning combination. It’s about enabling a long term sustainable coffee supply which is critical to the industry. Being ethical doesn’t mean it’s going to cost you more. It’s about being strategic about what you do and making sure it benefits your business in the long term as well.
“Customers do care. There is an expectation on businesses to take an ethical approach. When there are so many brands out there, having a sustainable approach can be a defining factor and give you that edge.” - Victoria Moorhouse, Corporate Responsibility Programme Manager at Costa.
broker opzioni binarie autorizzati consob What does the future hold for coffee?
“As the coffee shop market has grown, so have consumers’ tastes and preferences. Whilst concerned about taste and variety, value for money is also a top priority when consumers are purchasing coffee” says Martin Armitt, Marketing Controller for Aimia Foods.
He continues: “Customers will no longer accept inferior products or limited choices which still come with a high price tag and now expect an outlet’s coffee offering to exceed their expectations when out of the home; considering themselves ‘coffee aficionados’. In order to charge for a premium product to customers, QSR outlets must offer a premium product which reflects the quality expected for a certain price point.
“The main trend set to continue is the popularity of milk-based drinks, such as cappuccinos, flat whites and lattes, which now account for 80% of drinks purchased. Expert baristas using a traditional espresso machine will craft the milk into deep and sumptuous drinks. However staff lacking such training, or establishments where this is an additional area of sales rather than a priority, it becomes easy to serve thin, overheated milk. Instead, use an automatic bean to cup machine – which uses good quality granulated skimmed milk – to produce identical quality drinks to a bean to cup machine (which uses fresh milk), with far less operational and cleaning issues (the biggest causes of machine breakdown).
“Another emerging trend is the rise in popularity of iced coffee frappés, which are especially popular amongst adults and commonly purchased in the morning, especially during the summer months. The ‘Project Iced 2016 UK’ report from the Allegra World Coffee Portal states that the UK iced beverage market is estimated to be worth £265 million, and accounts for a 3.3% share of the total UK coffee shop market turnover.
“The inclusion of coffee based frappés on a beverage menu has the benefit of attracting a premium price, as well as creating theatre for the establishment during their preparation.”
Simon Remmer, Sales Director at Rombouts shares the optimism and adds that environmental issues are also a concern. He tells us: “The future of coffee is certainly a bright one, centred on quality and sustainability. As such, we expect to see espresso pods that are biodegradable continue to lead the way in the coffee sector as they can be relied upon for consistently good quality coffee at the push of a button, as well as being sustainable for the environment.”
Justin Stockwell, Managing Director of Caffeine Ltd points out another possible direction for coffee: “There’s a big move to position coffee as a sports or health drink, as it’s a natural source of caffeine. There are lots of caffeine-based energy, health and sports drinks out there - but many have distinctly dodgy ingredients.
Coffee has no such baggage and you’ll find professional sports people loading up with caffeine before training by drinking espressos.
“Other trends include cold brew coffee and nitrous coffee - where coffee is infused with nitrogen - this is big in the USA. More popular in the UK is the fashion for infusing coffee beans in alcoholic drinks, ranging from beer to rum.”