How do contract caterers ensure their offer is in tune with the trends on the high street? We find out how it’s done at Elior UK.
At Elior, it’s the whole experience that matters - the contract caterer is committed to delivering “joy, pleasure and service with a smile” to customers.
Elior UK is part of the Elior Group, which operates across Europe with annual revenues of €3.6bn. Carl Morris, Director of marketing and corporate communication, Elior UK explains: “As a contract caterer, our aim is provide fresh, tasty food - we want to deliver the ultimate customer experience and one that really meets the needs of the consumer.
“For example, the demise of the lunch hour and the rise of the ‘desk-fast’ means demand for grab-and-go options is high and has a big influence on our offer.
“We have to be competitive, innovative and deliver fresh and exciting concepts, so spend a lot of time looking at market trends, both UK and worldwide, to make sure what we’re delivering is on-trend. Guest research, consumer insight and a keen handle of the high street’s ‘next big thing’ all play a huge part in the development of our offers.
“It’s then important for us to make sure the ‘trend’ is relevant to our customer base. As a contract caterer we deliver catering for a wide range of people with different tastes, budgets and needs. What’s right for university students won’t be right for office workers at a law firm or investment bank, which in turn won’t be right for workers on a production line, or customers at a museum café.”
مراجعة القاتل خيار ثنائي Elior UK operates high profile catering contracts across business and industry, healthcare, defence, education, stadia and heritage sectors. It provides customers with a bespoke offer that focuses on great food, drink and customer service. Clients are as diverse as Linklaters, Everything Everywhere, West Ham Football Club, National Welsh Museums, Inmarsat, Waterstones and Kingston University.
http://www.goydc.com/?dunga=corsi-on-line-forex&4ae=23 corsi on line forex Carl continues: “Our culinary team and marketing department work closely to develop appealing in-house offers. These include Heavenly Burger and Pizza Foundry where gourmet burgers and freshly made pizzas come as standard. Deli-concept Go Sasa, build-your-own-soup offer Umami and ChU*, a street food offer based on Malaysian, Indian, Oriental, American and North African cuisine, all offer healthy, convenient choices that reflect what’s available on the high street.”
iqc option However, sometimes an external branded offer is seen as a better fit for a site. “We often work in partnership with branded operations to deliver the best experience to customers,” says Carl. “A classic example of this is coffee where we operate brands like Costa or Starbucks on our customers’ sites.”
A closer look at three of the concepts
opzioni binarie milano A revolutionary ‘build-your-own-soup’ offer devised by Elior that creates theatre and interaction between the customer and server. It aims to maximise the profit potential of soup - keeping customers on-site for lunch.
binäre optionen strategie banc de swiss * 90% of customers said that they loved the product and would eat it again (“It’s tasty, pleasant and a change to what I would normally have.”)
* Based on average sales of 30 portions per day there is the potential to generate an additional £10,000 in sales at each site by introducing the brand.
Keflex and Keflex A world cuisine brand and retail concept that allows Elior to offer consumers fresh, healthy, authentic street food to eat in or take away - again keeping customers on-site.
http://actioncooling.com/?kiko=bin%C3%A4re-optionen-erfahrungen-2013&66b=c2 binäre optionen erfahrungen 2013 The menu is based on Malaysian, Indian, Oriental, American and North African cuisine. It recreates authentic dishes from around the world, allowing sites to offer eat-in or take-away options from a main, premium and side dish menu.
köp Viagra 120 mg online utan recept Like Umami, ChU* has generated an impressive sales uplift and great feedback from sites.
http://paginas-web.mx/?yoga=htt-option-iq-com&dbb=19 htt option iq com Peter Joyner, Food Development Director, Elior UK, explains why it was developed: “ChU* has been developed to meet the existing demand for world cuisine and in anticipation of the growing trend for street food.
opzioni binarie con deposito “There is a huge trend for ethnic cuisine on the high street which is seen in successful chains such as Wahaca, Wagamama, Tiffinbites and The Real Greek. Ethnic food currently accounts for over 60%1 of the European food market with new cuisines emerging to challenge the dominance of Indian and Chinese food.
köp Viagra gel “ChU* has been developed to compete with the branded food chains and offer customers great choice, quality, service and convenience. It aims to inspire customers and offer them a great value lunchtime offer.
http://al-aalem.com/?binara=%D9%85%D9%86%D8%AA%D8%AF%D9%89-%D8%AD%D9%88%D9%84-%D8%A7%D9%84%D8%AE%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D8%AB%D9%86%D8%A7%D8%A6%D9%8A%D8%A9&547=b6 منتدى حول الخيارات الثنائية “With the average lunchtime only 28 minutes2 long, ChU* offers convenience, taking the best bits of branded restaurants and bringing them to life in Elior sites.”
opzioni binarie creare account Elior’s latest concept, Fresh, is a salad bar offer that encourages healthy eating at its sites. With over 100 salad recipes, Elior’s chefs prepare salads fresh in front of customers. The popular concept is already helping organic growth.
how binary options make money Sources:
1 Mintel’s Ethnic Restaurants and Takeaways Report 2009
2 Eurest Lunchtime Report 2008
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More information is available at http://www.elior.co.uk