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Promotional Signage

binäre optionen sitz in deutschland binäreoptionen proker iq option non entra “A business with no sign is a sign of no business” köpa tretinoin på nätet From the second a customer sees your shop frontage, they make a choice. A choice to either walk in or walk away. Therefore, the importance of promotional signage to your business is paramount; simply put, it gives the first impression of your business to prospective consumers. It also establishes communication with your customers, efficiently advertises your business with relatively minimal costs and maintains brand consistency across multiple sites.

apri conto opzioni binarie100 euro QSR’s and food to go outlets are often some of the most eye-catching shop fronts on the high street.  They are also generally bright, modern, inviting and due to intense competition are continuously changing and updating their store fronts and signage to keep competition from other similar outlets at bay. 

binÃÂÂÂÂ Some of the world’s most successful promotional signage comes from hugely successful fast food chains.  From McDonalds to KFC, their clever use of eye-catching logo designs and simple yet effective food packaging is a testament to the effectiveness of good quality brand management through promotional signage.  Of course, sky high advertising budgets are not available to all, therefore the ability to push your brand forward while remaining economical is essential in today’s market. 

Good quality and up-to-date signage is an investment and can ultimately lead to increased sales.  Impactful outer signage can be the difference in whether a person enters your store or not. An over-crowded or unclear message will only confuse a customer and in some cases, may deter them from entering.  Considering your market is a clear way to avoid this error, for example if you are a coffee shop trying to introduce twenty-somethings to your menu, you may want your signage to feature ‘hashtags’ and social media symbols, encouraging them to tweet and share your establishment to similar minded folk. 

är det säkert att köpa Tadalafil på nätet Brand exposure is important, therefore putting that little bit extra into your marketing strategies can really pay off in the long term.  In such a competitive market, it is no surprise that brands are constantly generating new campaigns and systems to entice new and repeat custom.  In fact, over 90% of people who shop today make occasional impulse purchases that they didn’t intend to buy initially.  These types of impulse purchases can only be attributed to great internal promotional material. 

var köpa Tadalafil billigt opzioni binarie ricarica con paypal Thinking of going digital? 

We live in a technologically minded world, so it is no surprise that businesses turn to this exciting world to promote themselves. Digital signage is becoming more popular due to the adaptability and visual impact it can have.  Increasingly, people want to engage, social media has helped to facilitate this.  It is increasingly apparent that this behaviour is also mirrored in their purchasing decisions.   

opzioni binarie o cfd The human brain processes visuals 60,000x faster than text

Digital signage can play a huge role in sales and customer involvement, especially across multi-location businesses.  The signage can be operated from a main office and can be altered across every outlet at the touch of a button.  Planned updates can easily be scheduled and adapted to suit current situations, for example seasonal offers at Christmas, meaning that your signage is always up-to-date.

For customers digital signage is the most engaging form of promotion, interestingly the human brain processes visuals 60,000x faster than text* and digital signage captures 400% more views than static displays*.  Introducing digital signage to your business not only engages your consumer base, it also encourages them to spend as according to Digital Signage Today businesses report a 3%-5% average sales uplift with Digital Signage. 

(*Source Embed signage, 2015, Digital Signage Today, 2014) 

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Making your business stand out from its rivals is important in the quick service restaurant industry. We speak to the experts to find out what types of signage are available for your business and how to remain cost-effective.   

• Michelle Farsworth - Senior Sales Account Manager - Midwest Displays
• Adrian Kingsland - Sales Director - Tulford Point of Sale
• Tony Franklin - Sales Director -Orbis Tech

investire nei derivati Why is promotional signage so important?

“The facilities found within ‘grab and go’ convenience establishments have transformed significantly over recent years, prompted by rising demand and, by extension, higher expectations from consumers.” explains Tony Franklin, Sales Director of Orbis Tech.  “Whilst speed of service and efficient production of food is still paramount for a quick service restaurant, there is also a bourgeoning need to inform customers of any promotional offers, and to ensure that staff are fully aware of any active promotions,”

“Not only do customers expect to find promotional deals, they also actively hunt for them as the cost of eating out increases. Establishments that fail to provide up front and clear information risk compromising the efficiency of their service and at worse can turn a customer’s positive experience into a negative one.”

Adrian Kingsland, Sales Director of Tulford POS adds “Food on the go is often an Impulse purchase – therefore signage needs to be instantly engaging, appetising and easy to read – allowing the consumer to make quick and informed decisions ‘a call to action’ in the case of a pavement sign – helping to drive footfall instore.”

This is a competitive world explains Michelle Farsworth Senior Sales Account Manager of Midwest Displays.  Increasingly so for this type of restaurant it seems “As retailers move out, QSRs often fill up the available space and therefore it is essential that you use all the tools you have available to you to get a competitive advantage.  Great food, good prices, strong branding and signage can help you achieve these.” 

الخيارات الثنائية المواقع في المملكة المتحدة How can you ensure your signage stands out from its rivals?  

Consistency, strong visuals and a sense of humour are three things that spring to Michelle’s mind. “You want to provide a visual feast first so invest in some strong photography or make sure you get it from your suppliers.  Also, ensure you have a consistent look and typography across your signage – it will strengthen the brand & make the restaurant look more professional.”  However, she warns of potential pitf Orlistat 120 mg sale no prescription alls to an off the wall approach “Humour can be tricky but look at the market leaders – they are currently using comic, witty or zany approach to much of their marketing. Humour can add interest & get you talked about – but it can also be offensive or just plain not funny so proceed with caution.”

Also important is positioning, as Tony elaborates “Positioning is a key factor for an establishment when looking to utilise promotional signage. Whilst operators may assume that the size of a sign is of the highest importance, outlets that position their signage in well thought out, key locations can benefit more. Using promotional signage as part of an advanced point-of-sale system, for instance, allows outlets to display digital promotions at the till, direct to the customer. This not only ensures maximum exposure, but also ties in the promotion with the buying process, helping to upsell effectively at the point of sale,”

“If such Epos systems are used, which feature customer facing displays, digital promotions can be taken a step further with the use of video. These promotions can be triggered to play at certain times during a transaction, or looped continuously. Not only do video promotions help an establishment stand out, they can also help to draw the attention of a customer more than using images or text, further increasing the opportunity to upsell.” 

Professionally designed, simple, eye-catching graphics are key according to Adrian, who believes in the idea of ‘less is more’ and ‘a picture paints a thousand words’.  He elaborates “(The latter) refers to the notion that a complex idea can be conveyed with just a single still image or that an image of a subject conveys its meaning or essence more effectively than a description does,”
“Well manufactured and printed, A-Boards, pavement signs and café banner systems, all help to relax and subconsciously build consumer trust and desire, ensuring your offers are seen, easily understood and stay looking fresh and relevant for as long as possible.”

binäre optionen alligator What are the latest signage trends and how can businesses incorporate these products?

Walk or drive up and down any busy high street and you will see a plethora of different signs trying to tempt us as consumers, this ‘Visual Noise’ is deafening according to Adrian and he believes this will make customers zone-out.  “It’s only those signs that are out of the ordinary, fun and engaging that are most likely to attract their attention i.e.  Giant coffee cups (Costa Coffee) giant Magnum Lollies (Wall’s Ice Cream) and hot dogs (Rollover). As consumers, we especially love these types of signs – as they are instantly recognisable and engaging,”

“They are also ideal opportunities for a selfie or a fun photo to send to our friends and family, to upload on to social media (such as) Facebook and Instagram.  If those signs (were) branded, it creates a very subtle but effective form of mass advertising,”

“Fun seaside type photo boards are also making something of a renaissance, be it an in-store Halloween promotion at your local Waitrose, or a 99-flake promotion on Skegness seafront.  They are engaging and due to (many) having mobile phones; images quickly find a way onto social media. Bow flags and giant flying banners are a good and less expensive alternative.”

Advancements in Epos technology have brought further opportunities within promotional signage for Orbis Tech, for example they have developed Epos software that when combined with the latest in hardware, allows for bespoke promotions to play at the point of sale.  Tony explains “With our Customer Messaging and Advertising Module a till will play custom messages or display unique promotions dependent on the goods purchased. These promotions can range from slideshows to video, and can be grouped by customer, the time of day or with custom settings designed for the business. A further advantage is the ability to store and use separate images and videos on each till, which allows for further customisation.”

Traditional signage panels, LED signage and digital continue to be in the mix. For example, we’ve developed a 25mm diameter frame for larger panels that have real impact in windows and interiors. They are robust and durable and so provide a great option for many food-to-go venues.

forex platform forum What considerations should be made before choosing what signage is best for your business?

Choosing a promotional signage solution that is right for your business is the key to utilising it effectively according to Tony. “Factors such as the size of the displays used, the formats accepted by the system and the space available within an outlet to install such displays and systems, should all be considered before purchasing,”

“Orbis Software offers a complete Epos solution that can be integrated with the latest in hardware, fully utilising sleek LCD displays for the best in promotional signage. Recognising the diverse needs of establishments within the quick service sector, Orbis provide bespoke solutions that cater to a range of establishments, from single, independent outlets to multi-site chains.”

Also, to consider is general location, prevailing weather, local planning regulations, and pedestrian traffic flow explains Adrian. “For example, a freestanding pavement sign on an exposed site, with a high pedestrian footfall.  This firstly needs to be of a visible size, yet stable, so have a low centre of gravity, present a minimal trip hazard, and offer no sharp corners or finger traps, consider safety first.” 

The bottom line is of course the biggest consideration of all as Michelle elaborates “As margins are squeezed, cost-effectiveness remains an important consideration. It might be better to use less signage but to make it work more effectively. Quality counts and any signage needs to last and withstand daily use.” 
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What future developments can we expect in the promotional signage market?

In the movie ‘The Minority Report’, shops use iris recognition technology to identify and personalise greeting messages to their regular customer,” begins Adrian.  “Recalling personal details to better target offers in-store, in other words; using targeted personalised marketing.”

“If that seems like a step too far, how about passive motion detection linked to slim audio visual display units, using local weather data to prioritise in-store offers to passers-by.  So, when it’s warm and sunny we are being targeted with cold drinks and ice-creams, however, should the weather change then so do the messages, to warming coffee’s and toasted Paninis. It’s already here (although) relatively expensive but getting cheaper all the time.”

According to Tony, digital signage will continue to solve the problem of unpredictable waiting times and long queues in store.  Orbis Techs targeted marketing software is one way to capitalise on targeted, personalised marketing “By simply connecting with internal queue management systems, (it) offers a more efficient and professional treatment to the customer, optimising the waiting experience. Quick eatery restaurants especially will benefit from being able to show the individual customer the correct offer automatically, at the appropriate time and at an attractive place,” 

“The other key future development will be I-Beacon technology, this will help advancing digital signage because of its ability to push personal and customised messages to a valued customers’ smartphones directly. Used with the business’s own smartphone app, I-Beacon technology will trigger specific promotions, offers or important marketing messages directly to the hands of both new and valued returning customers,” 

Michelle agrees that the future lies within technology and its rapid advances, led primarily by the consumer “Changing customer expectations and the use of new materials will be the drivers to create even more signage products and even more effective solutions. I’m not sure what they will look like, or even sound like perhaps, but change is always happening and it pays to keep up to date with developments, before your competitors do.”

Tony concludes “With technology consistently improving, new developments are always available for outlets looking for the very latest in signage. As the buying experience continues to become more personal through the trending use of mobile app schemes, and as customers continue to expect fast, quality service, we can expect the use of promotional signage to further tie in with providing a unique, personal buying experience for every customer,” 

“Signage that offers interactivity could also make its way to market, using new technologies to further the potential and personalisation options of promotional signage.”

Monday, 3rd July, 2017
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