Talking Tech: CityMunch
binäre option option stanozolol detection time recuperare col trading Loyalty schemes are big news, more operators are now choosing to offer their customers money off vouchers as a way to encourage new and repeat custom and increase trade in their quieter times. Increasingly operators are using the power of mobile phones to further draw customers in, after all how better to target your customers than through a device that is generally always in hand?
iqption Enter CityMunch, an app that allows customers to log in, enter their location, their food preference and within seconds are given offers and info on their favourite eatery. The app provides a paperless, free service that uses the online social behaviour of people to its advantage. Better still this app is controlled by the restaurant, so if they have a lot of empty seats one lunch time a tailored offer can be sent out alerting hungry customers who are looking for a great deal.
opcje binarne depozyt We speak to Rob Lynch founder and CEO of CityMunch, who came up with the idea after a conversation with a friend in the restaurant business over the importance of time in the food industry. It seemed like there should be a better way of bringing cash-conscious diners to restaurants with spare capacity. Starting out in renewable energy he always had an underlying passion for food, tech and entrepreneurship, eventually Rob decided he had to act on it, and CityMunch was born!
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Tell us more about the beginning of CityMunch….
CityMunch grew out of a conversation with a friend of mine, a restaurateur in London. He had what turned out to be a pretty common problem in the restaurant industry. After the initial excitement around the launch, someone else became flavour of the month, and he was struggling to fill seats on weekday evenings.
At the same time, although vouchers for chain restaurants were everywhere, it seemed like there was a gap in the market - a service which could simply connect independent restaurants to potential customers at times that suit their business strategy.
We connect restaurants and potential diners in real time. Whenever a restaurant is less full than they’d like to be, they can reach into their pocket and instantly publish an offer to nearby consumers. By providing them with a simple calendar of time-specific offers, we allow restaurants to attract customers at times - and on terms - that suit them.
come contattare iq option opzioni binarie truffe Like you say, vouchers for chain restaurants saturate the market but what makes CityMunch unique?
Above all else, our focus on time. It’s such a key aspect of restaurant success - how many times they can turn the table in an evening, what times they can afford to offer incentives to consumers, how external events can impact peak demand etc. We offer the flexibility to manage demand throughout the week.
Point number two would be the real-time control that we allow. Queue out the door? No problem - simply de-activate your CityMunch offer in 10 seconds using our merchant-side mobile app. Likewise, if it starts raining, we make it easy to set up an offer and capture the customers willing to brave it.
Lastly, I’d point to our focus on walk-ins. We’re not about bookings, most of our customers are members of the “on-demand” generation, out in town, hungry and looking for a good quality local place to eat in. This makes us very well suited to the quick service, street food and casual markets - great food, but not “fine dining”.
bonus senza deposito opzioni binarie 2015 grafici andamento opzioni binarie It sounds as if the industry is ready for this unique concept Rob…
All restaurants have quiet periods, but with such high overheads in cities like London - empty seats cost money. That’s where CityMunch comes in. Whenever your difficult periods are - whether it’s Sunday evenings or weekday lunches that you’d like to focus on, we’ll help you create a weekly profile of offers that attracts our foodie audience at times that suit you.
binaire opties robot Köpa generiska Strattera utan recept What is the atmosphere like in your office and how many staff do you have?
There are seven of us - four restaurant Relationship Managers, a Marketing Manager, a CTO and myself.
ثنائي الخيار عرضت تحميل Our offices are based at TechHub in Google’s Campus London – a co-working space full of different start-ups. It’s a collaborative environment that suits us well - many of the companies here have encountered similar roadblocks to the ones we come up against on a daily basis, so we have a natural support network around us. As for the CityMunch team, we’re all very close - probably inevitable given the rollercoaster ride that an early stage tech start-up can be!
We have to do a lot of evangelising. There are a lot of restaurant apps out there, and restaurateurs are incredibly busy people, so it’s a lot of leg work getting our message out. When people understand what we’re doing, they tend to be pretty interested. And our freemium pricing model always helps!
fail safe trading system conto demo opzioni binarie senza registrazione Speaking of the team, what are your ambitions as a company?
We’re in the process of rolling out CityMunch nationally, then it’s a question of taking our message of time flexibility, simplicity and great food abroad. We think there’s scope for CityMunch to take off in all reasonable-sized cities, especially as the street food and quick service markets grow.
There’s a real trend towards new, interesting food that’s driven by stories and personalities, meaning that street food vendors and small indie restaurants are springing up everywhere. They don’t have big marketing budgets to get their message out, and that’s where we can help. This trend will only help our growth.
forex rate com Lastly Rob, could you describe your first day at CityMunch and since then what was your best day?
The first thing any entrepreneur should do is speak to their market. The first day I remember was walking through the streets of East London on a hot July day in 2015, walking in and chatting to restaurateurs, working out what their problems were and how the CityMunch concept could really help.
And on his best day…..The other day has to be up there - learning from one of our restaurant clients that they’re basing their new city expansion plans on where CityMunch is planning to launch!
mt4 binary options That sounds exciting Rob, we can’t wait to see what is next for CityMunch!Tuesday, 4th July, 2017