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Festivals offer new opportunities for merchants as “pop-up commerce” grows

Tastylia Wholesaler binäre optionen bd swiss bdswizz com The UK pop-up commerce industry is expected to be worth £3.5bn by 2020, offering merchants who sell goods and services at events a new and lucrative way to engage entertainment-loving Brits. The quality of experience is key, with festivalgoers keen to enjoy the entertainment they have paid to see, pop-up merchants need to focus on speed of service to prevent lost sales. In fact, food and drinks account for over a quarter of a festivalgoer’s budget.

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binäre optionen bdswiss The growing popularity of music events and festivals is offering merchants a lucrative opportunity to tap into pop-up commerce, but in a competitive environment where speed is key, businesses hoping to profit from Brits’ love of music will only succeed if they provide a top notch buying experience, finds new research from Barclaycard.
According to the Barclaycard research, food and drink accounts for over a quarter (27%) of a festivalgoer’s budget. But discerning customers expect to be served quickly, while the average queuing time is 19 minutes, the findings show nine minutes is all that’s acceptable, with festivalgoers likely to abandon a purchase if they have to wait any longer.

metformin fedex no prescription Over a third (36%) of festivalgoers say they have left a queue because of its length and the same number say they buy less food and drink when it takes too long to get served. Waiting times also affect purchasing decisions, with a quarter (25%) choosing what food and drink to buy based on the length of the queue.

binäre optionen strategie With festivalgoers keen to enjoy the entertainment they have paid to see, pop-up merchants need to focus on speed of service to prevent lost sales. One way to reduce queues is to offer electronic payments, such as contactless, which is significantly faster than processing cash. In fact, the average ‘touch and go’ transaction shaves 15 seconds off the time it takes to pay enabling merchants to serve more customers in less time while also reducing the number of lost sales during busy periods.

opcje binarne jak obstawiać The demand to use contactless is strong, with more than two in five (44%) who buy food and drink with ‘touch and go’ at festivals choosing to because it is quicker than other methods. Almost half (46%) say it stops them worrying about running out of cash.

How to get money quickly from ebay Barclaycard research also shows hungry customers won’t hang around to be served as over a third abandon a queue if the wait is too long.  To help keep the queues down, most merchants at Barclaycard presents British Summer Time Hyde Park accept contactless payments – which Barclaycard introduced to the UK in 2007.

köpa Viagra apotek Data from 2016’s event also shows the popularity among attendees to pay with the technology, with spending made using ‘touch and go’ up 75 per cent year-on-year.  Saving 15 seconds per transaction compared to cash, accepting contactless payments can help pop-up merchants serve more customers in less time

binaire opties gratis Sharon Manikon, Managing Director of Customer Solutions at Barclaycard, said “With Brits spending more of their disposable income on entertainment and events such as festivals, the opportunity for merchants to tap into this growth through the ‘pop-up commerce’ industry is also apparent.”

buy discount tastylia (tadalafil) online “Yet speed of service needs to be front of mind – attendees don’t want to miss out on the entertainment they have paid to see – and as our data shows, they will walk away from a purchase if the queues are too long.”

Tadalafil Tastylia orally disintegrating strips “By offering contactless technology, merchants can not only cut the queues by serving customers more quickly, they can also reduce the costs and security risks associated with handling cash. While most merchants on the high street have made the switch, our research shows that it’s time those operating as pop-ups at festivals considered doing the same.”

Monday, 17th July, 2017
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